Within a legislative framework that prohibits display advertising, Centrebet needed to gain, retain and grow its customer base.

Drawing on media planning expertise, strategic insights and creative executions we positioned Centrebet at contextually relevant locations on the web that enhanced a user's experience of that site.

We increased click throughs by 300% and moved Centrebet up 2 rankings in Hitwise

Targeting merchants, Coke's aim was to cut call centre costs and get 10000 new registered users for Coke Connect, its merchant extranet, in 12 months.

To build a Coke Connect Online community with personalised content and to create an engaging brand that connects with the merchant on a deeper level.

We obtained a 36% response rate to our integrated SMS/EDM campaign and acquired 22,000 registered users in the first 10 months.

To drive sales in community newspapers by communicating their true value as media channels to advertisers.

We created a viral game and a scenario where the advertising and media industry were brought together as part of a gaming experience.

The campaign achieved an 85% response rate and delivered an immediate spike in magazine sales.